Tag Archives: marketing

I’ll be right back. How to protect your energy during Zoom meetings

 

I’ll be right back. How to protect your energy during Zoom meetings
[Photo: Prostock-Studio/iStock]

I knew that working from home would be a massive shift, especially as spouses and kids became new “coworkers” for many individuals.

A problem I didn’t anticipate, which is coming up frequently for my time management clients with heavy meeting schedules, is Zoom fatigue.

Individuals that could make it through a day of in-person meetings with minimal issues have found themselves incredibly drained by a full docket of video calls. Many of us have been problem-solving for solutions to reduce the fatigue  that can hit hard at the end of the day. Here are some of the most common culprits of the remote-work energy drain, as well as ways you can combat it.

A “ZERO BREAK” SCHEDULE

Even if it felt like you had no breaks between meetings before the coronavirus—you did. In order to get from one room to another, you had at least a few minutes of physical movement and a quick mental break. Now, with videoconferencing, you literally have no time between meetings and to go from one call to the next.

This marginless schedule saps your mental batteries. To avoid this issue, schedule your meetings with some short gaps in between, or make it a rule to wrap up one call 5-10 minutes before the next one begins. This gives your brain a short span of time to process the meeting’s substance, make note of next steps, and prepare for the next conversation.

ONE POSITION FOR ONE SCREEN

Another reason that video calls can be exceptionally tiring is that you need to physically hold yourself in one position. In an in-person meeting, you’d likely shift from side to side, tilt back in your chair, swivel from looking one way to another depending on who is speaking, and lean over to take notes. Unfortunately in a video call, you’re stuck in one place trying to stay in the center of the screen, and moving in any other direction can cause your face to become awkwardly cropped. Furthermore, if you move backward and have a virtual background on Zoom, your face will literally disappear into the ether.

There aren’t a whole lot of ways you can overcome this challenge during your calls unless you shut off your camera for a while. But you can work on intentionally moving your body more. One small shift is to alternate between standing and sitting during your video calls. You can do this using a standing desk or simply place your computer on a bureau to elevate it. Also in between calls, walk around and do some gentle stretching of your back, neck, shoulders, and arms. This will get your blood flowing and reduce mental fatigue caused by the physical fatigue of your muscles.

EYESTRAIN INCREASE

With the shift to virtual, you’re all of a sudden receiving a double dose of time in front of the computer. Not only are your work meetings shifted to all virtual meetings, but your personal time may be filled with video calls, as well.

Research says we blink half as often when we watch things on screens as we normally would with face-to-face interactions. This means our eyes have a higher probability of getting dry, irritated, and tired. A few suggestions seem to help. One is to practice the “20-20-20” rule where every 20 minutes you take 20 seconds to look at something 20 feet away. Another recommended tip is to take a break every two hours for 15 minutes so your eyes can have a rest.

VISUAL OVERLOAD FROM CONSTANT STARING (EVEN AT YOURSELF)

Unless you’re watching a panel discussion, it’s usually impossible to look at everyone in a group during in-person interactions. Typically, your gaze rests on the one main speaker and then everyone else is in the periphery or even behind you. But thanks to the glories (and more concerning attributes) of Zoom, you can see everyone all at once, along with one person you never usually observe—yourself.

This creates visual overload because when we look at a screen, whether it’s a computer or a TV screen, our minds are accustomed to processing what is in front of us as a unified whole. But a Zoom meeting in gallery view isn’t one unified whole. It’s the equivalent of trying to watch 5, 10, 20, or more different TV shows, side-by-side, meanwhile checking a mirror to see how you look. This is incredibly exhausting.

To overcome this visual fatigue, you can start by putting your Zoom into speaker view instead of gallery view. That way you’ll have the more “natural” sensation of having your focus on one main person at a time.

Another step you can take, depending on the meeting and your role within in it, is to stop your video camera for part or all of the call. This can give you the ability to change position in your chair like you normally would in a meeting and reduce the visual overload from looking in a tiny mirror throughout the call.

Finally, if it’s possible, do a phone call. When you’re looking to connect, video calls help a great deal. But when you just need to work through some practical items, oftentimes a phone call suffices and takes much less energy. With a phone call, you automatically eliminate three of these four issues. You’re not stuck in one place; instead you can at least shift in your chair or at times walk around the room while you talk. You don’t need to look at a screen. Most importantly, you don’t need to take in anything visually.

Until we can go back to in-person interactions, the increased fatigue from video calls won’t be fully eliminated. But by paying attention to these top drains to our reserves and appropriately addressing them, you can end your day on a higher, more productive energy level.

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When is a good time to get into the market?

Image result for best time to buy real estate

When it comes to real estate, one of the most common questions is: when is the best time to buy? The typical response is the best time to buy was yesterday and the second best time is today. That response is a bit clichéd as many homebuyers have heard it before and it doesn’t provide any practical advice.

Buying a home will likely be the largest purchase people make in their lives which is why they want to be as informed as possible when making their decisions. It’s impossible to predict where the markets are headed, but there are some scenarios where it makes sense to get into the market.

Early in the year

Historically, real estate sales slowdown at the start of the year. This happens because many people aren’t exactly excited to go out in the winter to search for a new home. Although there’s usually less inventory available during this season, there’s an opportunity for buyers since sellers may be more motivated to negotiate on price to complete the sale.

When interest rates are low

Over the last couple of years, interest rates in Canada have been at near record lows. In 2018, when the Canadian economy was doing well, the Bank of Canada increased interest rates three times from 1% to the current rate of 1.75%. The economy has since cooled and a recent poll found that many economists expect rates to remain flat until the end of 2020.

In the first half of 2020, we’ve seen mortgage rates fluctuate both up and down. In early 2019, 30-year fixed mortgage interest rates rose to between 4.5% and 5.0%. However, right now, we’re seeing rates as low as 2.54% which can be very appealing to potential and current homeowners.

When your financial situation is optimal

Buying a home is a goal for many Canadians, but it’s easier to make that a reality if your financial situation is in good standing. Ideally, you should have a secure income, good credit score, no or limited debt, and a healthy down payment.

By having all of the above, lenders are more likely to approve you for a mortgage in the amount you’re looking for. That’s not to say that lenders will ignore potential homeowners who have debt or are on a single income, it just means that they may not be extended as much money.

When inventories are high

Real estate is cyclical and things can change fast. A seller’s market can quickly become a buyer’s market if a lot of homes are up for sale. Generally speaking, spring and summer are when listings are at their peak, but there’s also an increased amount of buyers so that doesn’t automatically mean buyers will get a deal.

The highest month for home-for-sale inventories is May, followed by April and June which lines up perfectly for potential homeowners who are looking to move in by Labour Day. If there are more homes for sale compared to buyers, then sellers will need to ensure their home is priced competitively so they can get it off the market.

When the economy is doing well

Although interest rates may rise when the economy is doing well, it may still be a good time to buy a home. Those looking to buy who have been pre-approved for a mortgage may not feel the effects of any increased rates and they may be able to take advantage of new market conditions.

With an increased economy, there may be more construction of new homes which means more inventory for potential homeowners to choose from. This scenario also helps current homeowners who are looking to move up on the property ladder since they’ll likely have an easier time selling their current home before buying a new one.

The pros and cons of buying real estate

The above factors are all good reasons to start looking for a home but note that homeownership isn’t for everyone. If you’re looking to enter the real estate market, it’s important to look at the pros and cons early so you know what you’re getting into.

Pros

  • As a homeowner, you can choose what to do with your home
  • Over time, you build equity in your home
  • You may be able to generate income from your home by renting it out (or a portion of it)
  • There are some tax benefits e.g. tax deductions on mortgage interest

Cons

  • As a homeowner, you’re responsible for all the maintenance and repairs
  • There’s limited flexibility if you need to relocate quickly
  • A huge part of your net worth is locked into your home which makes it difficult to diversify
  • There are additional expenses that renters don’t have such as property tax and repairs

As you can see, deciding on when is a good time to get into the real estate market depends on quite a few things. There’s never an ideal time, but you can look at the current market conditions as well as your own financial situation and then decide if you’re ready to become a homeowner.

 

Source: Equitable Bank – Joe Flor Director, National Sales


Equitable Bank is a major lender partner to the mortgage broker network and offers mortgage products to meet almost every client need. To find out more call us at 905-813-4354 or stop by our office for a chat.

 

 

 

 

 

 

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Mortgage Leads From Facebook Messenger? Believe It.

 

Nine out of 10 mortgage professionals can’t generate good quality leads from the web. Are you one of them?

If you want to grow your mortgage business, you have to steadily and consistently generate good quality prospects and leads. However, the landscape is changing rapidly and moving in a direction where conventional marketing is becoming less effective at generating qualified and engaged prospects that you can turn into mortgage deals.

There’s both a huge problem and an even bigger opportunity here, depending on how you look at it. Smart brokerages will capitalize on this change in market behaviour and take advantage of it for significant growth.  Others will ignore it, and continue marketing themselves the way they’ve always done it, and risk being left behind.

With all the powerful tools we implement in our marketing and all the money we spend to get our message in front of the right people, we still fall far short of meeting people where they are and giving them what they need the way they want it.

But there has been no other option up to this point. Text-based email open rates continue to decline as inboxes are flooded with noise. And it isn’t slowing down.

  • Average open rate across industries: 20.8%
  • Average click rate across industries: 2.43%

 

People are shifting how they do everything from accessing music and media to searching for and purchasing products. It’s all going mobile through apps.

People are using their smartphones and tablets more than ever to search for and consume media, information, education, and to search for, research and purchase products and services.

And they’re using apps to do it instead of browsers.

Mobile More Prevalent Than Ever

  • People today have two times more interactions with brands on mobile than anywhere else—including TV, in-store, etc. (Google, 2017)
  • 80% of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions. (Google, 2018)
  • 94% of respondents in a Facebook survey (of one million people) have a smartphone on hand while watching TV. (Facebook, 2018)
  • During TV shows, viewers paid attention to mobile 28% of the time, and during TV ads, they paid attention to mobile more than half the time. People ages 18–24 looked at their smartphones 60% of the time during TV ads, and people ages 45 and over did so 41% of the time (Facebook, 2018)

I hope it’s becoming clear that mobile is the future of the mortgage business and marketing online. Now, let’s look at how people are using their mobile devices.

Spam filters are becoming more strict and almost too good at restricting access, to the point where your content may not be seen by your prospective clients.

The experience is broken. When you click a link you have to leave your email client and move to another application to view the content. On top of that, people have become wise to text-based email marketing and are less responsive to it.

NBC News, 2018

What are They Doing on Their Mobile Devices?

Consumers are using apps on their mobile devices significantly more than web browsers to get things done.  And social media apps and messaging apps are at the top of the list.

It’s clear that people want an instant, seamless, frictionless experience that meets them where they are and gives them the power to do it their way. Apps give them that.

  • Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)
  • Users spend on average 69% of their media time on smartphones (Comscore, 2017)
  • In 2017, 95.1% of active Facebook user accounts accessed the social network via a mobile device (Statista, 2018)

Your customers are on Facebook and Facebook Messenger where it’s easier to reach them and get their attention.

What is Facebook Messenger & Why Should I Care?

Messenger is Facebook’s messaging platform and application. Think text messaging, but through Facebook and 100 times more powerful and better.

And 1.2 billion people use it monthly on both desktop through browser and on mobile through dedicated apps.

And everyone who interacts through Facebook Messenger has a Facebook profile, which means they can be targeted by ads.

Most importantly, this is a messaging app that people use to communicate with friends and family regularly so they’re very comfortable using it.  And it’s how they want to communicate.

So if that’s the case, wouldn’t it make sense to tap into that channel if you could?

Well you can, and it’s one of the best marketing decisions you can make, if you make it soon.

Why Use Facebook Messenger as a Marketing Channel?

Statistics show Facebook Messenger is a channel you should pay attention to.

  • Over 2 billion messages are sent each month between people and businesses. If you think Facebook Messenger is only for people and not brands, you’re wrong. (Inc)
  • 260 million new conversations are started daily. These are not just new threads between people, but between people and businesses too. This number will only grow. (Inc)
  • Messaging apps surpassed social networks in monthly active users sometime in 2015 according to a report on Business Insider.
  • Facebook Messenger has 1.3 billion users. That is more users than Snapchat, Twitter and Instagram combined. (Inc)
  • Messenger adds 100 million new users every five to six months. Facebook Messenger hit 1.3 billion users in September 2018. (Inc)
  • 64% of monthly Facebook users use messenger. (DMR, 2018)
  • Users have 7 billion conversations on Messenger every day. That’s over 2.5 trillion conversations every year. For comparison, Snapchat users send 3 billion photos per day. (Inc)

One of the Best Marketing Opportunities

By 2020, customers will manage 85% of their relationships with businesses without interacting with a human (Gartner).

Commerce is moving that way, whether you adopt it or not.

This tool and channel allows you to communicate with customers the way THEY want: one-to-one, on their phones or tablets, whenever is convenient for them.

It keeps your customers within the safety of Facebook and removes friction and barriers from the process, making it easier to move the relationship forward faster.

And, most importantly, Facebook Messenger marketing creates conversations, not leads. You don’t need a complex funnel when you interact with customers the way they want.

The result is a better experience for the customer and that translates to a better first impression of your brand, which leads to a whole host of benefits for both you and your clients in the long term.

So… let’s talk about what you would actually get out of Facebook Messenger marketing if you decided to implement it for your mortgage business.

Messenger Marketing – What’s in it for My Mortgage Business?

(Search Engine Journal, 2018)

1) Generates a conversation, not a lead.

In every other type of marketing you can do for your mortgage business, you’re never in an active conversation with the prospect in real time throughout the marketing process.

Marketing is meant to drive people to the conversation and make that conversation happen. Although, it can take a while. It’s never instant. Facebook Messenger makes this possible.

Now imagine this scene for a minute:

What if when you were watching a TV commercial, you could just walk up and press a button on the screen during the commercial and a conversation started right there between you and a person from that company?

That is exactly what happens with Facebook Messenger marketing. The customer clicks the ad and the conversation starts. The moment they click, they’re in an active dialogue with you and your brand.

That means you get to talk to them the moment they’re most interested in what you’re offering.

2) It gives the customer the simplest path to getting their problem solved without confusion.

It feels natural to them, so their guard comes down. Every time you have to leave one app for another to get something done, the friction reduces the likelihood you will turn them into a customer.

Most sales and marketing funnels are comprised of landing pages in one tool, a website on another platform, text-based email marketing in another tool, analytics in another tool…you get the picture.

That means that the user is going to have to figure out how to navigate through landing pages and multiple emails and website pages to finally get to the point where they can take the next step.

The image below is a comparison of a customer’s experience through a conventional landing-page funnel versus a Facebook Messenger funnel experience.

  • Each dot represents a touch.
  • Each red arrow represents a change from one software, app or device to another throughout the process.

The entire conversion process can take place almost entirely within Messenger. It’s a straight path to a solution.

That means prospects trust your brand faster and convert into a qualified lead and customer faster.

3) It’s automated, but not too much.

Once the user clicks the ad, they go directly to Facebook Messenger where the conversation is handled automatically by a Messenger bot.

A “bot” is simply a software version of a robot that you program to converse with users through Facebook Messenger just like a person…well, almost.

This means that your virtual assistant (the bot) is having a conversation behind the scenes with your prospective client, qualifying them, giving them more resources, gathering information about them, getting them interested and ready to talk to someone.

Then that prospect is handed over to the business to take over by phone or a scheduled appointment.

All of the lead generation and prequalification happens automatically.

4) Open up a channel four times more effective than email to communicate with your prospective customer whenever you want.

For someone to get value from what you send them, they have to consume it/access it/find it.

Facebook Messenger has an 80% open rate compared to text-based email with only 24%. Facebook Messenger has a 56% response rate compared to text-based email with less than 3%

Using Messenger Marketing in your Mortgage Business

Marketing is becoming harder and more expensive. People aren’t listening to channels like email and phone calls like they used to. They’re migrating to apps on their mobile devices to search for your services and products and do everything else.

With this huge shift in consumers to mobile, you need to have a strategy that focuses on reaching them there and engaging with them the way they want to do it – through apps like Facebook Messenger.

Let me ask you two quick questions.

1) Is your mortgage business positioned to take advantage of the mobile channel and channels like Facebook Messenger marketing rather than get left behind?

And…

2) Do you want to continue to generate leads that are getting more and more expensive by the day that hardly ever turn into conversations, let alone customers?

If your answer is “No” to either or both of the above questions, Facebook Messenger marketing could be the solution you need. If you want to explore this form of marketing for your mortgage business, or you have some questions, let’s connect and talk. Feel free to email me directly at javed@empression.ca

Source: Canadian Mortgage Trends – Javed S. Khan 

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